Social Campaign promoting "Fortaleza" in Guatemala

Dec 2016 Progress Report on our collaborative Quality Protein Maize program in Guatemala

Project Name: National Promotion of Quality Protein Maize (QPM) through Social Marketing in Guatemala
Dates Covered by this Report: December 1-31, 2016
Report Prepared By: Kendall Banks, Director of Monitoring, Evaluation and Development, Semilla Nueva


Project Summary
The Conflict and Development Foundation's partner, Semilla Nueva, is using an innovative   social marketing approach to promote planting Quality Protein Maize (QPM) in Guatemala, and ensure that families save, store and replant QPM harvested in 2016 for the 2017 season.